Marketing Associate - Books & OA Journals

1. Marketing Execution and Campaign Delivery  -          

• Execute marketing initiatives that align with portfolio priorities, annual plans, and business goals across books and Open Access journals  
• Deliver integrated campaigns across digital, on-ground, and partnership-led formats, including email, CRM, social media, events, and institutional outreach  
• Ensure consistency in messaging, positioning, and brand standards across all marketing efforts and communication channels  
• Manage campaign calendars, timelines, and deliverables for timely execution and coordination with internal and external partners  
• Support the launch and promotion of priority titles, journal initiatives, and strategic programs based on business needs  

2. Audience Engagement, Partnerships, and Growth Support  

• Support engagement initiatives for key audiences like students, researchers, faculty, authors, and healthcare professionals  
• Help generate demand and adoption programs for books and journals in partnership with sales and product teams  
• Collaborate with social media influencers, key opinion leaders, and subject matter experts to boost credibility, reach, and engagement across product portfolios  
• Facilitate book reviews, expert endorsements, and recommendations from key opinion leaders, faculty, and relevant journals to enhance academic credibility and visibility  
• Assist in developing and executing outreach initiatives to build long-term relationships with academic and research communities  
• Support community-building programs like student engagement initiatives, author outreach, and academic partnerships  
• Contribute to efforts aimed at improving visibility, discoverability, and usage across product portfolios 

3. Stakeholder Coordination and Channel Support  

• Work closely with editorial, publishing, product, and sales teams to support planned marketing initiatives and portfolio priorities  
• Provide timely marketing updates to librarians, booksellers, and distributors regarding new releases, product updates, campaigns, and key announcements  
• Develop and share marketing materials that support channel partners in driving visibility and demand  
• Coordinate with agencies, designers, vendors, and platform partners to ensure quality and on-time delivery of campaigns and marketing materials  
• Support external engagement initiatives with academic institutions, faculty, authors, librarians, and professional organizations  
• Foster collaboration between internal teams to ensure marketing initiatives align with business goals and timelines  

4. Events, Conferences, and Institutional Engagement  

• Assist in planning and executing marketing activities for academic conferences, workshops, webinars, and campus events  
• Coordinate pre-event promotions, on-the-ground visibility, and post-event engagement activities        
• Represent the organization at select academic and institutional events to boost visibility and relationships  
• Gather and share market feedback and insights from events, institutional visits, and stakeholder interactions  

5. Performance Tracking and Optimization  

• Track and analyze performance of marketing campaigns across engagement, reach, usage, and conversion metrics  
• Prepare regular performance reports and dashboards for internal review  
• Use data insights and stakeholder feedback to refine campaign execution and enhance effectiveness  
• Maintain campaign documentation, databases, and reporting discipline  
• Support continuous improvement of marketing processes, tools, and workflows  

6. Student Ambassador Program – Ownership and Expansion

• Own and drive the end-to-end Student Ambassador Program across priority institutions, including strategy, expansion, execution, and performance management
• Develop and implement a structured roadmap to scale the ambassador network across existing and new campuses in line with business priorities
• Define program objectives, engagement models, and success metrics to ensure ambassadors contribute to visibility, engagement, and demand generation
• Lead recruitment, selection, onboarding, and training of ambassadors, ensuring alignment with brand messaging and institutional engagement goals
• Design and implement ambassador-led initiatives including peer outreach, campus engagement, feedback collection, and referral-driven activities
• Monitor performance of ambassadors using defined KPIs (engagement, reach, conversions, institutional coverage) and continuously optimize program effectiveness
• Build long-term relationships with high-performing ambassadors to develop a sustainable peer advocacy ecosystem across institutions